BrandNet has 20 years experience producing what in the United States
would be called "Challenge Coins". Members of various militaries and fraternal
organisations have a long tradition of using special coins to symbolise
unit identity and promote esprit de corps. For individuals these coins
come to symbolise bonds formed in battle or on missionary work far from
home. These beautiful coins won't readily be discarded an can even act
as family mementos or heirlooms.
BrandNet continues this unbroken tradition here in Australia with custom
coins minted for various military units and civilian organisations; each
using unique symbols and mottos. In the case of Australian Defence Force
or police units these coins seek to immortalise in metal the essence of
service and sacrifice. Challenge Coins are often traded between units
and even between allied armies, forming a currency of giving and mateship.
The civilian equivalents of Challenge Coins are awarded for dutiful or
long service and promote organisational loyalty and brand identity. These
corporate custom coins are growing in popularity as corporate gifts and
promotional products. BrandNet has had an increase in orders and inquiries
over recent years by both corporate and charitable organisations.
Our designers are highly experienced and capture the essence of an organisations
identity. Quality metal, beautiful design and attention to detail all
presented in a display case. These coins won't be discarded and can be
proudly displayed. Unlike so many wasted or tacky gifts, Challenge Coins
stand the test of time.