BrandNet has a long history of working with the military to encourage
esprit de corps and commemorate the service and sacrifice of Australian
servicemen and women over the past century.
In the first year of its Australia in the Great War commemorative campaign
BrandNet raised more than $250,000 for Soldier On and has helped hundreds
of thousands of people connect to Australia's military history.
The family company based just 10 minutes from Defence Headquarters in
Canberra has worked in and around military commemorations for more than
three decades and is leading the charge in helping Australians commemorate
the Centenary of the Great War. With 10% of all of its sales going directly
to Soldier On, the past has certainly brought some rewards for today's
The funds raised for Soldier On will support its work with today's service
men and women wounded, physically and mentally, in places like Afghanistan
BrandNet's Stephen Davie says the 2014-2018 AGW campaign has three key
objectives: To engage; to educate; and then to let people commemorate
with an understanding of the times and people we are remembering in the
"Our company has been fortunate enough to be involved in many events
linked to our military history - from Army's 100th, Air Force's 75th,
Navy's International Fleet Review, and the recent Operation Slipper welcome
home. It has been our honour to help make these and other great milestones
accessible to a wide range of serving and non-serving people.
"We see the centenary of the Great War, and in 2015 the 100th anniversary
of Gallipoli, as fantastic opportunities to engage even more people in
our national story and to make even more people aware of the need to support
"Our support for Soldier On is about recognising that today's service
men and women are linked directly to this amazing military heritage. Today's
diggers have carried forward that tradition of service just as each generations
of service men and women before them has done.
"We work closely with all arms of Defence and know that the work
of Soldier On is making a real difference to today's service personnel
and their families."
Stephen says the Australia in the Great War campaign will mark the milestones
from 1914 through to Armistice. But he wants it to be about sharing an
understanding not just a date. That is why he says the company "puts
a hell of a lot of effort" into researching and building products
that tell the factual story.
"The goal is not to inundate people with only dry facts or history.
It is about giving people a real insight. Let's create an interest in,
and an understanding of our history and of those who serve today."
BrandNet continues in its goals to help the Australian Defence Force
celebrate their service.